Univ.-Prof. Dr.
Michael Steiner
Chair of Marketing · Programme Coordinator B.Sc. Management · Faculty Council
Witten/Herdecke University
Research and teaching at the intersection of brand management, consumer behaviour, retail and digitalisation. 43 scientific publications, 7 in VHB-A outlets.
Four sections
This site brings together four perspectives on my work: the personal profile, the scientific publications, the chair, and the programme. Each section also links back to the official Witten/Herdecke University pages.
Personal profile
CV, academic career, research focus, roles at Witten/Herdecke University, press expertise, and memberships.
View profile →Publications
Full list of 43 scientific publications.
View publications →Chair of Marketing
Focus areas, team and teaching.
View chair →B.Sc. Management
Bachelor of Science Management at Witten/Herdecke University.
View programme →Direct links to key sections: Research focus · Three roles · Steiner et al. 2025 (Journal of Retailing) · Chair research · Chair team · Rankings · UGV financing · Application
Contact
- Address
- Witten/Herdecke University, Alfred-Herrhausen-Strasse 50, 58455 Witten, Germany
- Room
- C-1.157
- Phone
- +49 2302 926-571
- Witten/Herdecke University profile
- uni-wh.de/en/contact-person/michael-steiner
- linkedin.com/in/michael-steiner-6b389611
- Google Scholar
- scholar.google.com/citations?user=3UkQeS0AAAAJ
- ORCID
- orcid.org/0000-0002-2848-9034