Univ.-Prof. Dr. Michael Steiner

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Further websites

In addition to wiwi.info, Univ.-Prof. Dr. Michael Steiner runs four further projects in marketing research, teaching and learning. All are freely accessible.

At a glance

Projects

unisurvey.de

unisurvey.de

Synthetic market research, self-testable. Teaching and research project that uses digital personas as a wrapper around established AI models — instead of the direct chat console. This allows context, settings and samples to be controlled and studies to be repeated reproducibly.

The platform covers classical quantitative methods (conjoint analysis, MaxDiff, ANOVA, factor and cluster analysis) as well as qualitative methods (in-depth interviews, focus groups, projective techniques, eye-tracking simulation, Jobs-to-be-Done).

The tool is non-commercial and freely available at tool.unisurvey.de. It is aimed at teachers, students and researchers who want to try out synthetic market research themselves. The interface is in German and English.

teaching & research non-commercial free access
Methods: Conjoint · MaxDiff · ANOVA · JTBD · in-depth interviews · focus groups · projective techniques

learn.wiwi.info

learn.wiwi.info

Learn more effectively. Teach more intensively. A teaching and learning platform that accompanies students through the whole semester — instead of last-minute exam stress. Students practise on selected exam and exercise questions, identify their strengths and weaknesses early and prepare specifically for their assessments. Every answer receives instant AI feedback with points and reasoning; the grading system learns, within each course, from the lecturers' corrections and comments. International students can answer the questions in their native language.

Lecturers see where students are well prepared and where they are not, and can revise in a targeted rather than blanket way. Features include exam questions and exam simulation, quizzes with instant evaluation, flashcards with spaced repetition, problem-based learning (PBL), a script bot (RAG) for questions directly about the course material, a learning dashboard and anonymous feedback to lecturers.

Free to use without an account: game-show-style live polls (multiple choice, word cloud, scale, ranking, numbers, Q&A) via code or QR, and scheduling polls to quickly find a common date as a group. Plus extras such as a citation generator, title generator, "How to read scientific papers", statistics and methods advice and more. GDPR-compliant (EU), no real name required, multilingual (DE/EN).

teaching & learning platform AI feedback GDPR-compliant free
Exam questions · live polls · scheduling · flashcards · script bot

studierhandwerk.de

studierhandwerk.de

Studying is a craft — and it can be learned. Studierhandwerk.de is a free learning offering. It helps students learn how to learn effectively. In short: how do I study as effectively as possible?

There are 31 sessions across four courses (Basics, Advanced, Pro, eLearning). Topics include note-taking, retrieval practice (instead of re-reading), spaced practice, self-explanation, concentration, exam anxiety and using AI when learning.

Every statement names the study it rests on — the sessions draw on more than a hundred works from learning and memory research, and each course ends with a bibliography; debunked or retracted studies are flagged openly. Use it with an account (progress synced across devices) or without one (no real name, no email). The offering builds on the learn.synergy.de learning platform. (German interface.)

teaching & learning evidence-based free free access
4 courses · 31 sessions · sources per unit

learn.synergy.de

learn.synergy.de

eLearning platform with a personal AI companion. On learn.synergy.de, providers can set up their own learning platform and upload their own content. Alongside content, knowledge checks can be built in as well (e.g. quizzes, matching exercises, etc.).

An AI companion answers questions about the content and, where needed, generates an extra lesson with a fresh explanation (clearly labelled as AI content).

The platform runs in any browser and on any device, without an app; GDPR-compliant, every use of AI is labelled, and participation is possible even without a real name or email address. An example offering is available at studierhandwerk.de. (German interface.)

eLearning platform AI companion GDPR-compliant free access
small learning units · quiz · spaced repetition · no app

Note: These projects are run privately by Univ.-Prof. Dr. Michael Steiner and have no content or legal connection to the official websites of Witten/Herdecke University. Responsible according to § 18 (2) MStV: Univ.-Prof. Dr. Michael Steiner — see Imprint.